EVNT3005 Lecture Notes - Lecture 2: The Experience Economy, Lifelong Learning
Document Summary
Through adopting this perspective, and a proficient and enlightened approach to the design of the event (pre, during, post), the required and desired out(cid:272)o(cid:373)es (cid:272)a(cid:374) (cid:271)e a(cid:271)l(cid:455) fa(cid:272)ilitated(cid:863). Awareness of the wider impacts of events. Desire for satisfied attendees and repeat visitation in future. Need for return on investment (or objectives) Events becoming a catalyst, rather than an endpoint. Impacts upon all stakeholders, but particularly the local and regional economies; local communities and the local environment. Principles of strategic event creation: strategic persona. If we accept the principles of strategic event creation, we need to use new terminology to describe those involved. Event creators must keep an eye on the desired outcomes (not get bogged down in operational details) The delivery of financial and operational effectiveness is a precondition not the definition of a successful outcome. Strategic, outcome oriented perspective, where success is measured by outcomes received/perceived by the key stakeholders: stakeholder centric.
