TOUR1000 Lecture Notes - Lecture 4: Carrying Capacity, Food Festival, Global City
Lecture WK4: The Destination
Managing Destinations:
• Must bring together all stakeholders to collaborate, not compete
• Strategic partnerships to provide seamless guest experience
• Focus on widespread management, as opposed to marketing only
• Ultimate Goal: enhance the long-term competitiveness of the destination
How Visitors Perceive
• Destinations and services are perceived as bundles of benefits
• These benefits must be seen as satisfying felt needs
• Felt needs must be important to the travellers
• Destinations and services are chosen that fit with visitors' self-image
Leiper's Tourism System (FINAL EXAM)
Elements of the Tourism System
• Tourist
• Geographical regions
• The tourism sector
Traveller Generating Region
• Push factors: stimulus and motivation
• Generating Markets
~ High income countries
~ Developed travel industry: transportation, communication
Transit Route Region
• The intermediate zone
• Travel activity
• Distinct from the visit activity
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Factors Contributing to TPR Growth
• Access
• Cost
• Availability
• Carrying capacity
• Reliability
• Comfort
• Attractions along the way and at stop over points
Tourist Destination Region
• Pull factors: what attracts the tourists
• City, resort, country, region
• TDR: where someone CHOOSES to stay
• The destination mix
The destination Mix
• The destination mix consists of 5 elements:
~ Attractions (including events)
~ Facilities
~ Infrastructure
~ Transportation
~ Hospitality Resources
Facilities
• Facilities support rather than induce tourism growth
• Facilities need to be developed at the same time or after attractions are developed
~ Lodging
~ Food and Beverage
~ supporting industries, such as shopping
• Facilities are necessary to service visitors away from home
• Mere presence of facilities will not bring visitors
Lodging Facilities
• Accommodation types include:
~ Hotels and Motels
~ Resorts and lodges
~ Timesharing and rental condos
~ Campgrounds and RV Parks
~ Homes of friends and relatives
~ Specialist (B&B, spas, eco-lodges, etc.)
Food & beverage facilities
• Account for the largest share of visitor spending
• F&B types include:
~ Outlets at hotels, motels, lodging
~ Fast-food outlets
~ Cafeterias
~ Snack bars and food stands at events
~ Bars and lounges
~ Ethnic restaurants and food festivals
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Managing destinations: must bring together all stakeholders to collaborate, not compete, ultimate goal: enhance the long-term competitiveness of the destination. Focus on widespread management, as opposed to marketing only. How visitors perceive: destinations and services are perceived as bundles of benefits, these benefits must be seen as satisfying felt needs, destinations and services are chosen that fit with visitors" self-image. Felt needs must be important to the travellers. Elements of the tourism system: tourist, geographical regions, the tourism sector. Traveller generating region: push factors: stimulus and motivation, generating markets. Transit route region: the intermediate zone, travel activity, distinct from the visit activity. Factors contributing to tpr growth: access, cost, availability, carrying capacity, reliability, comfort, attractions along the way and at stop over points. Tourist destination region: pull factors: what attracts the tourists, city, resort, country, region, tdr: where someone chooses to stay, the destination mix. The destination mix: the destination mix consists of 5 elements:
