MARK205 Lecture Notes - Lecture 2: Sample Size Determination, Data Analysis, Root Mean Square
Document Summary
Lecture notes week 2 - problem de nition and the. This is not always presented as an 11 step process as it may entail fewer steps and be less rigour. Not all studies use all 11 steps > especially when the problem at hand could be addressed by a review of secondary research. The steps are interrelated and may not proceed in an orderly fashion > such as when preliminary or pretesting shows objectives need to be revised or reframed. > when information is already available, when the timing is wrong, when funds are not available and when costs outweigh value or bene t of marketing research. Step 3 in more depth > establish research objectives: research objectives state what the researchers must do, research objectives, when achieved, provide the information necessary to solve the problem identi ed in step 2.
