MGMT 102 Lecture Notes - Lecture 11: Nonverbal Communication, Amy Cuddy, Facial Expression
1. Approaches to oral presentations and their purpose
2. Selecting, organising and shaping relevant information and its impact on the audience
3. Holding your audience's attention
4. Dealing with challenging audience members
5. Importance of visual design and consistency
6. Illustrating your message with appropriate graphic
7. Numerical information
8. Graphics and ethics
Oral Communication:
Objectives and strategies
• To inform
• Factual information, clear examples, supporting material
• Aim to develop ideas, pass on information, show how something works
• To persuade
• Establish a need, explain action to satisfy need
• Aim to influence audience, change attitude or point of view
• To entertain
• Humour, anecdotes, examples, quotations around a common theme
• Aim for audience to enjoy presentation
Impromptu speech:
PREP formula
• Point (main point)
• Reason
• Example
• Point (restate main point)
Planning a presentation:
• Planning and preparation
• 10 times the planned speaking time
• Rehearsal
• 2 times the planned speaking time
For example, a 1 hour presentation requires
• 8-10 hours for planning and preparation
• 2 hours to practice speaking during rehearsal
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Planning: purpose
• What do you want to say?
• How can you best say it?
• What does the audience want to hear?
• What does the audience not want to hear?
• What does the audience need to hear?
• How do you ensure your presentation is effective?
Planning: audience
• Significant demographics
• Gender, age, cultural background, economic status
• Group size
• Attitudes
• Towards speaker, towards topic
• Key members
• How much do they know
• About topic, about me
• What do they expect
• From topic, from me
• Personal preferences
Planning: audience dynamics
Assess the audience types:
• Decision makers
• Influencers
• Collectors
• Socials
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Planning: know yourself as speaker
• Your goal
• Your knowledge
• Your feelings about topic
Planning: analyse the situation
• Occasion
• Facilities
• Time
• House of day
• Length of presentation
• Context
• Other speakers
• Current events
Planning: organise the presentation
• Chronological
• Spatial
• Cause-effect order
• Problem-solution order
• Topical order
• Persuasive order - Monroe's motivated sequence, p430
• Monroe's motivated sequence, p430
• Attention step - gain audience interest
• Need to step
• Satisfaction
• Visualisation step
• Action step
Planning: presentation structure
• Opening or introduction
• Body or main section (3-5 main points)
• Conclusion or closing
Colloquially:
• Tell them what you are going to tell them
• Tell them
• Tell them what you have just told them
Planning: introduction
• Tell your audience what you are going to tell them
• Gain audiences attention and establish rapport
• Consider a graphic of your presentation
• Pose a question
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Prep formula: point (main point, reason, example, point (restate main point) Planning a presentation: planning and preparation, 10 times the planned speaking time, rehearsal, 2 times the planned speaking time. For example, a 1 hour presentation requires: 8-10 hours for planning and preparation, 2 hours to practice speaking during rehearsal. Planning: audience: significant demographics, gender, age, cultural background, economic status, group size, attitudes, towards speaker, towards topic, key members, how much do they know, about topic, about me, what do they expect, from topic, from me, personal preferences. Planning: know yourself as speaker: your goal, your knowledge, your feelings about topic. Planning: analyse the situation: occasion, facilities, time, house of day, length of presentation, context, other speakers, current events. Planning: organise the presentation: chronological, spatial, cause-effect order, problem-solution order, topical order, persuasive order - monroe"s motivated sequence, p430, monroe"s motivated sequence, p430, attention step - gain audience interest, need to step, satisfaction, visualisation step, action step.
