MKTG1001 Lecture Notes - Lecture 3: Green Marketing, Pest Analysis, Digital Photography

• School: University of Sydney
• Department: Marketing
• Course: MKTG1001
• Professor: Jeaney

Document Summary

Environmental analysis: trends and insights lecture 3. Step by step list of tasks (based around 4/7 ps) Internal capabilities that may help a company reach its objectives. Internal limitations that may interfere with a company"s ability to achieve its objectives. External factors that the company may be able to exploit to its advantage. Current and emerging external factors that may challenge the company"s performance. The need to keep up: a key role for marketing lies in understanding the world in which they operate. Healthy curiosity: constant research must be undertaken in order for marketing to remain relevant. The marketing environments: a company"s marketing environment consists of the actors and forces outside of marketing that affect marketing management"s ability to build and maintain successful relationships with target customers. Companies constantly watch and adapt to the changing environment: marketers must be the environmental trend trackers and opportunity seekers. They have disciplined methods - marketing research and marketing intelligence.