MKTG1001 Lecture Notes - Lecture 6: Lg Prada, Snorkeling, Toothpaste

• School: University of Sydney
• Department: Marketing
• Course: MKTG1001
• Professor: Jeaney

Document Summary

Products, services a nd brands week 8 lecture. A set of strategic tools/conditions that can be manipulated for the purpose of marketing a product. Based on marketing conditions and the target market. The 4 ps product, price, promotion, place work together and interrelate. Build a better product at the market price. Build the same product at a lower price. Anything offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. Products consumed in a single use or on few occasions are non-durable, or fast-moving consumer. Products that are used over an extended period are known as durable products. Products could be physical goods, services or experiences. Event marketing: combines elements of marketing physical products with those of services, particularly the experiential aspects of sporting, entertainment, and other stages events delivered over a period of time, e. g.