PSYC1001 Lecture Notes - Lecture 4: Asch Conformity Experiments, Reference Group, Deindividuation

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Social influence 1
Conformity
Definitions
Social norms
The expectation a group has for its members regarding
acceptable and appropriate attitudes and behaviours
Social roles
Socially defined pattern of behaviour that is expected of a
person who is functioning in a given setting or group
Compliance
A change in behaviour or expressed attitudes consistent
with a direct request
Conformity
Tendency for people to adopt the behaviours, attitudes and
values of other members of a reference group
Group pressure
Long lasting
Obedience
Compliance with an authority figure/leader in which the
request is perceived as an order or command
Types of influence
Occurs
when
Features
evidence
Informati
on social
influence
Individu
als
desire to
be
correct
Desire
to be
right
Want to
underst
and the
right
way to
act in a
given
situation
Uncertain about
correct
response
Look to
others for
info
Believe
others'
interpreta
tion is
more
correct
than own
Sherif's 1935 conformity experiment
Autokinetic effect study
Ps asked to judge how far a light moved (light didn't
actually move)
Reported estimate out loud in group
Overtime estimates of group converged
Results due to private acceptance(/public
compliance)
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Document Summary

The expectation a group has for its members regarding acceptable and appropriate attitudes and behaviours. Socially defined pattern of behaviour that is expected of a person who is functioning in a given setting or group. A change in behaviour or expressed attitudes consistent with a direct request. Tendency for people to adopt the behaviours, attitudes and values of other members of a reference group: group pressure. Compliance with an authority figure/leader in which the request is perceived as an order or command. Individu als desire to be correct: desire to be right, want to underst and the right way to act in a given situation. Look to others for info: believe others" interpreta tion is more correct than own. Sherif"s 1935 conformity experiment: autokinetic effect study, ps asked to judge how far a light moved (light didn"t actually move, reported estimate out loud in group, overtime estimates of group converged, results due to private acceptance(/public compliance)

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