PSYC1001 Lecture Notes - Lecture 4: Asch Conformity Experiments, Reference Group, Deindividuation
Social influence 1
Conformity
Definitions
Social norms
The expectation a group has for its members regarding
acceptable and appropriate attitudes and behaviours
Social roles
Socially defined pattern of behaviour that is expected of a
person who is functioning in a given setting or group
Compliance
A change in behaviour or expressed attitudes consistent
with a direct request
Conformity
Tendency for people to adopt the behaviours, attitudes and
values of other members of a reference group
• Group pressure
• Long lasting
Obedience
Compliance with an authority figure/leader in which the
request is perceived as an order or command
Types of influence
Occurs
when
Features
evidence
Informati
on social
influence
• Individu
als
desire to
be
correct
• Desire
to be
right
• Want to
underst
and the
right
way to
act in a
given
situation
Uncertain about
correct
response
• Look to
others for
info
• Believe
others'
interpreta
tion is
more
correct
than own
Sherif's 1935 conformity experiment
• Autokinetic effect study
• Ps asked to judge how far a light moved (light didn't
actually move)
• Reported estimate out loud in group
• Overtime estimates of group converged
• Results due to private acceptance(/public
compliance)
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Document Summary
The expectation a group has for its members regarding acceptable and appropriate attitudes and behaviours. Socially defined pattern of behaviour that is expected of a person who is functioning in a given setting or group. A change in behaviour or expressed attitudes consistent with a direct request. Tendency for people to adopt the behaviours, attitudes and values of other members of a reference group: group pressure. Compliance with an authority figure/leader in which the request is perceived as an order or command. Individu als desire to be correct: desire to be right, want to underst and the right way to act in a given situation. Look to others for info: believe others" interpreta tion is more correct than own. Sherif"s 1935 conformity experiment: autokinetic effect study, ps asked to judge how far a light moved (light didn"t actually move, reported estimate out loud in group, overtime estimates of group converged, results due to private acceptance(/public compliance)