22107 Lecture Notes - Lecture 8: Management Accounting, Strategic Planning, Financial Accounting

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UTS 2014 Accounting for Business Decisions A
Page 40
LECTURE 8 INTRODUCTION MANAGEMENT ACCOUNTING & COSTING
LEARNING OBJECTIVES INTRODUCTION TO MANAGERIAL ACCOUNTING
Describe the contemporary view of accounting information systems and describe and
give examples of financial and non-financial accounting information.
Traditionally, an accounting information system was simply a transaction-processing system
that captures financial data resulting from accounting transactions within a company.
From this perspective of an AIS, accounting information simply represents financial
information (e.g. net income) expressed in terms of AUDs or other monetary units.
Other, non-financial information, such as the number of budgeted labour hours to produce a
product, were likely collected and processed outside the traditional AIS.
The use of multiple information systems within a company causes a number of problems. It
is costly. More importantly, it is difficult to integrate info from various systems and to make
decisions for a company with multiple sources of information.
In addition, other useful information (e.g. quality of the material purchased) may not be
captured at all and thus not evaluated by management.
Recently, enterprise resources planning (ERP) systems integrate the traditional AIS with
other information systems to capture both quantitative and qualitative data to collect and
organise into useful information.
ERP systems also help transform that information into knowledge that can be
communicated throughout an organisation.
To provide managers with the information they need to make effective decisions, financial
data must be linked to non-financial data, transformed into useful information/knowledge
and communicated throughout an organisation. This is also important as non-financial data
usually represents leading indicators of future financial results.
Compare and contrast managerial accounting with financial accounting and distinguish
between the information needs of external and internal users.
Financial accounting is the area of accounting primarily concerned with the preparation and
use of financial statements by creditors, investors, and other users outside the company.
While managerial accounting is primarily concerned with generating financial and non-
financial information for use by managers in their decision-making roles within a company.
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UTS 2014 Accounting for Business Decisions A
Page 41
This information is not usually shared with those outside the company.
Although both financial accounting and managerial accounting information are generated
from the same AIS, the information is used in different ways by the various stakeholders of
the company. A stakeholder is any person or group that either affects or is affected by the
company’s actions and decisions.
EXTERNAL USERS
External users are shareholders, potential, investors, creditors, government taxing agencies,
regulators, suppliers, customers, and others outside the company.
What types of information do external users need?
Shareholders and potential investors might want information to help them analyse the
current and future probability of an organisation. Companies that have issued shares to
public provide this information in the form of annual reports, registration statements,
prospectuses and other reports issued to shareholders, potential investors and the ASIC.
The required information in these reports and accounting methods used to prepare them
are governed by the AASB and ASIC. Although information is primarily financial, it also may
include non-financial information such as market share or units shipped.
It also may include qualitative information typically described in the ‘Management’s
Discussion and Analysis’ section of annual reports.
o External users of financial information, such as banks or potential donors to non-profit
organisations, still need accounting information to make proper decisions about lending and
donating. However, their needs might differ from those of shareholders/potential investors.
Creditors generally want to assess a company’s overall financial health and may be
particularly interested in a company’s cash flow or ability to repay their loans.
Potential contributors to non-profit organisations may have a need for both financial (e.g.
how much of budget spent for charity) and non-financial information (e.g. how many
women with children are served by the local homeless shelter of Mission Australia).
Government agencies have very specific information needs, including the measurement of
income, payroll and assets for purposes of assessing taxes.
This accounting information is typically provided on income tax returns, payroll reports and
other forms designed specifically to meet the requirements of each agency.
Generally, accounting information provided to shareholders, creditors and government
agencies is characterised by a lack of flexibility (content often dictated by user), the
reporting of past events using historical costs (financial statements for previous 3 years) and
an emphasis on the organisation as a whole.
Suppliers’ and customers’ accounting information needs are likely to be very different from
those of other external users and may be more clearly aligned with needs of internal users.
E.g. Suppliers of car parts to GM Holden Australia need information on inventory levels of
specific parts in order to know when to manufacture and ship parts.
This type of information needs to be much more detailed and timely than that provided to
most other external users. Source of information usually from limited access databases.
INTERNAL USERS
Internal users are individual employees, teams, departments, regions, top management and
others inside the company often referred to as managers.
Managers are involved in three primary activities planning, operating and controlling.
Planning involves the development of both the short-term (operational) and long-term
(strategic) objectives and goals of an organisation and the identification of the resources
needed to achieve them.
o Operational planning involves the development of short-term objectives and goals
(typically, those to be achieved in less than one year).
E.g. for Max Brenner Ca this includes planning the raw material and production needs for
each type of chocolate for the next annual period.
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Operational planning includes determining current cash needs, meeting customer service
expectations, sales quotas and time budgets.
o Strategic planning addresses long-term questions of how an organisation and distinguishes
itself from competitors.
Long-term decisions about where to locate plants and other facilities, whether to invest in
new production equipment and whether to introduce new products or services and enter
new markets are strategic planning decisions.
Strategic planning also involves the determination of long-term performance measures, such
as market share, sales growth and share price.
Operating activities refer to the day-to-day operations of a business.
Operating decisions for manufacturing companies include whether to accept special orders,
how many parts or other raw materials to buy (or whether to make parts internally),
whether to sell a product or to process it further, whether to schedule overtime, which
products to produce and what prices to charge.
Other operating decisions affecting all organisations include assigning tasks to individual
employees, choosing whether to advertise (& predicting corresponding impact of advertising
on sales/profits) and choosing whether to hire full-time employees or to outsource.
Controlling activities involve the motivation and monitoring of employees and the
evaluation of people and other resources used in the organisation’s operations.
The purpose of control is to make sure the goals of the organisation are being attained.
It includes incentives + other rewards to motivate employees to accomplish organisation’s
goals and using mechanisms to detect + correct deviations from those goals.
Control often involves the comparison of actual outcomes (e.g. cost of product, sales, etc.)
with desired outcomes (as stated in organisation’s operating + strategic plans).
Control decisions include questions of how to evaluate performance, what measures to use
and what type of incentives to implement.
THE FUNCTIONAL AREAS OF MANAGEMENT
The operations and production function produces the products or services that an
organisation sells to its customers.
o Operations and production managers need accounting information to make planning
decisions affecting how and when products are produced and services are provided.
The marketing function is involved with the process of developing, pricing, promoting and
distributing goods and services sold to customers.
The finance function is responsible for managing the financial resources of the organisation.
o Finance managers need accounting information to answer questions such as whether money
should be raised through borrowing (issuing bonds) or selling shares.
The human resource function is concerned with the utilisation of human resources to help
an organisation reach its goals.
Source of accounting information for all these function managers include cost reports,
budgets and other internal documents.
THE INFORMATION NEEDS OF INTERNAL AND EXTERNAL USERS
Due to the varying needs of internal users, managerial accounting is more flexible than
financial accounting. While financial accounting is geared toward the preparation of financial
statements and other reports according to GAAP and other rules, managerial accounting can
be customised to a specific company or segment of a company.
While financial is primarily concerned with reported on the company as a whole, managerial
accounting emphasises the various segments of a company.
Because of the decision focus of internal managers, managerial accounting information must
focus on the future rather than the past. Although the timeliness of information is
paramount, managerial accounting information frequently is less precise than financial
accounting information and often includes the use of estimates.
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Document Summary

Lecture 8 introduction management accounting & costing. Describe the contemporary view of accounting information systems and describe and give examples of financial and non-financial accounting information. Traditionally, an accounting information system was simply a transaction-processing system that captures financial data resulting from accounting transactions within a company. From this perspective of an ais, accounting information simply represents financial information (e. g. net income) expressed in terms of auds or other monetary units. Other, non-financial information, such as the number of budgeted labour hours to produce a product, were likely collected and processed outside the traditional ais. The use of multiple information systems within a company causes a number of problems. More importantly, it is difficult to integrate info from various systems and to make decisions for a company with multiple sources of information. In addition, other useful information (e. g. quality of the material purchased) may not be captured at all and thus not evaluated by management.

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