54040 Lecture Notes - Lecture 3: Public Sphere, Precondition, Civil Society
Document Summary
Practicing public communication, practicing in the public sphere (cid:862)pro(cid:448)ides a ps(cid:455)(cid:272)hologi(cid:272)al e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)t i(cid:374) (cid:449)hi(cid:272)h orga(cid:374)isatio(cid:374)s prosper or perish(cid:863) . Cutlip, ,centre and broom 2006) representing the organisations. Public comm practioners- creating public sphere, contributing to elements. Circular: formed as a result of discussion in the public sphere (sparks 2004, p. 140) Likelihood of answers about what people should do, little information, limited research= answers to the questions of experiences. Public opinion experienced in different ways- eg interests, etc. Can be seen in demonstrations, inflated due to newspaper platforms. Represented in our parliamentary system: government vs opposition, voted in due to policies, Assume everything you communicate can be in the public domain. Assume anything in the public domain can affect your organisation- anticipate what these might be and use a strategy in place if it occurs. Public relations and advertising contribute to what is said, what is known, and the choices people, organisations and governments make.
