200086 Lecture Notes - Lecture 8: Super Bowl
WEEK 8: Broadcast media, Print and support media
Lecture 1)Broadcast media-TV
21st century-everyone has tv 99.7% homes in aus have tv
14.3 million people watch aus,13 hrs per week
115-million watched superbowl 49
1966-32.3 million people watched fifa
⅖ aussies watch sport in 2009
Rise in sport in tv: people want to watch team pay,pay priveledge to watch team
Attract audience at off-peak hours
Ads during sports:cars,beers
commercial:⅓ of nfl game
Technological advances-threat to broadcasters
Skip ads on youtube - online streaming
Ad revenue patterns changed-online revenue took over broadcast
Lecture 2)Broadcast-radio
Aus listen to 16 hr of radio per week
Radio coverage in sport-immediacy: dominated by male
Coverage of cricket in 1930’s: added sounds replicate bats sound
Still popular-rural
Lecture 3)Out of home advertising-
Create brand name recognition
Located in areas with traffic,significant pedestrian
Billboards-
Digital billboards: animated,quick updates,specific time periods
Represent 50% of total OOH revenue
Hm billboard campaign in sweden but worldwide
Area advertising,blow ups,mobile billboards,inside the centre
Strength of OOH:
Broad,reach
High frequency levels
