FINC13-307 Lecture Notes - Lecture 6: Cognitive Evaluation Theory, Motivation, Job Satisfaction

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26 Sep 2017
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De nition of motivation and its 3 key elements. => the processes that account for an individual"s intensity, direction, and persistence of effort towards attaining a goal. focus on: organisational goals toward work-related behaviour: intensity: describes how hard a person tries. => is the element most of us focus on when we talk about motivation: direction: the direction of effort. However, high intensity is unlikely to lead to favourable job-performance outcomes unless the effort is channeled in a direction that bene ts the organisation. therefore, we consider the quality of effort as well as its intensity. Effort directed toward, and consistent with, the organisation"s goals is the kind of effort we should be seeking: persistence: a measure of how long a person can maintain effort. => motivated individuals stay with a task long enough to achieve their goals. Evaluate the applicability of early theories of motivation: abraham mallow"s hierarchy of needs.

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