MIS171 Lecture Notes - Lecture 3: 2009 Flu Pandemic Tables, Categorical Variable, Univariate
6 Sep 2018
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Topic 3: descriptive models part 1: univariate analysis. *a council is investigating the contribution to the local economy of visitors to an annual three-day music festival. They have collected data from a random sample of festival attendees aged 18 years and over regarding: total amount spent in the region during the festival (ex. festival tickets) Whether the festival attendee is a local, from interstate or from overseas their age, and their gender. The purpose of the study is to target their advertising in order to attract the festival attendees most likely to spend the greatest amount of money in the local community. *to assist in their analysis of the data, let us explore the following questions over the next two weeks: Remember, our ultimate goal is to establish which demographic has the greatest spend. Tables and charts for categorical data: summary tables. Gives the frequency, proportion or percentage of data values in each category or class.
