HSN103 Lecture Notes - Lecture 1: Utah Transit Authority, Home Shopping Network, Food Choice
EXAM REVISION- HSN 103
WEEK 1:
Food: any substance, comprised of carbohydrates, fats, water or proteins, that can be eaten
or drunk by an animal for nutrition
Observational:
-Investigative behaviour as it is
-no control
- Real life
QUALITATIVE: determine the area of research. What are the possible determinants of a
particular food (in depth quality responses)
-One on one interviews
-Focus discussion
QUANTATIVE: how important are these determinants for a particular behaviour (precise
measurements and generate numbers)
-Observational studies
-Prospective cohort studies
-Population health surveys
-Meta analyses
Experimental behaviour:
-Manipulate behaviour and observe effect
-High control
-Artificial
INTERVENTION: can I change the behaviour by influencing the strongest determinants?
WEEK 2:
WHAT IS THEORY?
-It is a framework used to understand and explain events or phenomena
- It explains the most influential factors
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-The relationship between factors
-The conditions in which they occur or not
VARIABLES INVOLVED IN FOOD CHOICE:
-Biological: hunger, appetite and taste
-Economic: cost, income and availability
-Physical: access, education, skills, time
-Social: culture, family, peers and meal patterns
-Psychological: mood, stress, guilt
-Attitudes, knowledge and beliefs around food
FURST MODEL:
-That it tries to encompasses everything
-Influences are stable (gender, thoughts of food) from day to day
-Somethings do change for example: time and money
-What is more important at any given time.
-End result = food choice
oInfluences:
-Ideals: Norms -What people should eat
-Personal factors: psychological and emotional
-Resources: what is available
-Social framework: family, friends, peers
-Context: broader social context (climate, political)
-Don’t change day by day but during your life course
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oLife course
-Shows change that you go through as you age
-Changes influences
oPersonal Food System:
-Quality
-Taste
-Health
-Convenience
-Relationships
-Cost
THEORY OF PLANNED
BEHAVIOUR:
-Theory of behaviour that is
planned
-Intention to conduct a
particular behaviour
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find more resources at oneclass.com
Document Summary
Food: any substance, comprised of carbohydrates, fats, water or proteins, that can be eaten or drunk by an animal for nutrition. What are the possible determinants of a particular food (in depth quality responses) Quantative: how important are these determinants for a particular behaviour (precise measurements and generate numbers) It is a framework used to understand and explain events or phenomena. The conditions in which they occur or not. Social: culture, family, peers and meal patterns. Influences are stable (gender, thoughts of food) from day to day. Somethings do change for example: time and money. What is more important at any given time. End result = food choice: influences: Don"t change day by day but during your life course: life course. Shows change that you go through as you age. Doesn"t take in consideration your biological status: are you. General social behaviour: eg to buy a car.
