MPE 781 Lecture Notes - Lecture 2: Absolute Advantage, Opportunity Cost, Comparative Advantage
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Read about the Medford Mug Company. After reading the narrative work through the following questions.
Construct an Income Statement for the year ended 2017 and calculate the new Presidentâs bonus for 2017. Hint: Use the Income Statement pictures for year ending 2016 as an example and show the full statement.
1. Calculate the value of the ending inventory of mugs at the end of 2017. Please show all your work.
2. Take all of the factors into account and evaluate the performance of the new President at the end of his first year.
3. Did the new President do as good a job and the numbers in part (1) suggest?
Medford Mug Company
The Medford Mug Company is an old-line maker of ceramic coffee mugs. It imprints company logos and other sayings on mugs for both commercial and wholesale markets. The firm has the capacity to produce 50 million mugs per year, but the recession has cut production and sales in the current year to 15 million mugs. The accompanying table shows the operating statement for 2016.
MEDFORD MUG COMPANY | ||
---|---|---|
Income Statement Year Ending 2016 ($ in Millions) | ||
Sales (15 million @ $2) | $ 30.0 | |
Less costs of goods sold | ||
Variable cost (15 million @ $0.50) | (7.5) | |
Fixed cost | (20.0) | (27.5) |
Gross margin | $ 2.5 | |
Less selling and administration | (4.0) | |
Operating profit | $ (1.5) |
At the end of 2016, there was no ending inventory of finished goods.
The board of directors is very concerned about the $1.5 million operating loss. It hires an outside consultant who reports back that the firm suffers from two problems. First, the president of the company receives a fixed salary, and because she owns no stock, she has very little incentive to worry about company profits. The second problem is that the company has not aggressively marketed its product and has not kept up with changing markets. The current president is 64, and the board of directors makes her an offer to retire one year early so that they can hire a new president to turn the firm around. The current president accepts the offer to retire, and the board immediately hires a new president with a proven track record as a turnaround specialist.
The new president is hired with an employment contract that pays a fixed wage of $50,000 a year plus 15 percent of the firmâs operating profits (if any). Operating profits are calculated using absorption costing. In 2017, the new president doubles the selling and administration budget to $8 million (which includes the presidentâs salary of $50,000). He designs a new line of âpolitically correctâ sayings to imprint on the mugs and expands inventory and the number of distributors handling the mugs. Production is increased to 45 million mugs, and sales climb to 18 million mugs at $2 each. Variable costs per mug remain at $.50 and fixed costs at $20 million in 2017.
At the end of 2017, the president meets with the board of directors and announces he has accepted another job. He believes he has successfully gotten Medford Mug back on track and thanks the board for giving him the opportunity. His new job is helping to turn around another struggling company.
Question 2
Puspasumi Developer Bhd, a major construction company, plannedto do a big construction project which should be started next year.The objective of the project is to develop the company to enter inthe multi-million company list.
For that purpose, two years ago Puspasumi conducted a marketresearch to investigate the potential projects in order to achievethe companyâs objective and now the Directors came out with detailsof two different construction projects;
Project A: Triangle Luxury Residence
Triangle Luxury Residence is a residential apartment which restson 20 acres of prime land on the hotspot of Shah Alam.
This freehold project is expected will be launched in January2013 and is scheduled for completion in 4 years time in December2016.
The Triangle features a comprehensive mix of residential housewith built-up area 1,000 sq ft and 1,667 sq ft. There will be 500units of 1,000 sq ft apartments and 300 units of 1,667 sq ftapartments.
List price for 1,000 sq ft apartment is RM400,000 and for 1,667sq ft apartment is RM1,000,000.
Details on the expected cash flows for per year of this projectare given below:
Initial capital which needed in 2013 to start the project isRM20 million for land, RM11 million to develop the land forconstruction work, RM5 million for labour cost, RM50 million formaterials and RM1 million for other expenses (includingadvertisement).
The labour cost, material cost and other expenses for 2014, 2015and 2016 will be RM7 million, RM35 million and RM1.5respectively.
4
JUNE 23, 2016 [ EXECUTIVE MASTER]
Total units of apartment which expected to sell according to theyear are given below:
Year | 1,000 sq ft apartments | 1,667 sq ft apartments |
2013 | 200 | 150 |
2014 | 200 | 100 |
2015 | 50 | 50 |
2016 | 50 | 50 |
Project B: Puchong Gardens â Haven of Luxury
Puchong Gardens is a guarded garden community which will belocated in Bukit Puchong, Puchong with landscaped 30 acre, and themost luxurious residential development.
This freehold project is expected will be launched in 2013 andis scheduled for completion in 5 years time.
The Gardens area range between 8,300 sq ft and 12,000 sq ft,which will be carefully tailored to individual preference and needsof home purchasers. There is also a choice of four distinctivearchitectural designs that will be bear flower-inspired names inline with the garden theme: Amaryllis, Bloomeria, Carlina andDellanis. The will be 60 units of 8,300 sq ft bungalows and 40units of 12,000 sq ft bungalows.
List price for 8,300 sq ft apartment is RM4,000,000 and for12,000 sq ft apartment is RM8,000,000.
Details on the expected cash flows for per year of this projectare given below:
Initial capital which needed in 2013 to start the project isRM50 million for land, RM20 million to develop the land forconstruction work, RM8 million for labour cost, RM70 million formaterials and RM1 million for other expenses (includingadvertisement).
The labour cost, material cost and other expenses for 2014,2015, 2016 and 2017 will be RM30 million, RM25 million and RM1.5respectively.
5
JUNE 23, 2016 [ EXECUTIVE MASTER]
f. Total units ofapartment which expected to sell according to the year are givenbelow:
Year | 8,300 sq ft bungalows | 12,000 sq ft bungalows |
2013 | 20 | 10 |
2014 | 10 | 10 |
2015 | 10 | 10 |
2016 | 10 | 5 |
2017 | 10 | 5 |
All the costs and revenue from the projects expected will betake place at the end of each year. The cost of capital is 12%.
In order to add value for the company, the directors requestedtheir financial departments to select the best project to implementin 2013. Therefore, as a financial manager of the company you arerequest to evaluate the both projects with using Net Present Valuemethod and do a report of your evaluation which shouldincludes:
NPV calculation for each project.
Selection of the best project (must include the explanation ofthe reasons of selection).
Comments or critiques of the selected project (can include thecomparison of methods or projects, other related factors)