BUSN2019 Lecture Notes - Lecture 4: International Business, Liquid Oxygen, Jargon
27 Nov 2018
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Document Summary
Lo1 recognise the challenge of crossing cultural boundaries. Lo2 interpret the meaning of culture: foundation concepts. Lo3 explain why culture matters in international business. Lo4 compare and contrast national, professional and corporate culture. Lo7 analyse language as a key dimension of culture. The challenge of crossing boundaries - page 90: ethnocentric orientation: using our own culture as the standard for judging other cultures. Many of us are brought up in a single culture; we have a tendency to view the world primarily from our own perspective. This exacerbates cross-cultural risk: polycentric orientation: a host-country mindset where the manager develops a greater affinity with the country in which he or she conducts business. Managers with a geocentric orientation make a deliberate effort to develop skills for successful social behaviour with members of other cultures. Culture is not right or wrong: not absolute; it is relative, not about individual behaviour, not inherited.
