ACST101 Lecture Notes - Lecture 7: Dividend Discount Model, Common Stock, Preferred Stock

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ACST101 LECTURE 12/4/18
WK7; SHARES
THE MARKET FOR SHARES
Primary and Secondary Markets
Primary Market
- Where new security is created and sold for the first time
- From issuer (such as companies) to investors
- In an initial public offering (IPO), a company’s shares are listed on a stock exchange
for the first time, the issue of new shares is a primary market transaction
Secondary Market
- Where owners of outstanding security can resell from current investors to new
investors
Equity securities are a company’s certificates of ownership
Secondary Markets
- Outstanding shares of a company are bought and sold among investors
- Types;
1. Direct Search Markets (buyer and seller actively search for each other)
2. Broker Markets
3. Dealer Markets
4. Auction Markets
Broker
Brokers bring buyers and sellers together to earn a fee, called a commission
Dealer
Dealers make markets for assets (like car dealers) and provide greater liquidity by holding
inventories of securities, which they own, then buying (bid) and selling (ask) from inventory
to earn profit based on the price difference (spread). NASDAQ is an example.
Auction
In an auction market, buyers and sellers confront each other directly and bargain over a
price. The ASX originally operated as an ‘open out-cry’ market. In NYSE, auction for a
security takes place at a specific location on the floor of the exchange, called a post.
Exchange vs Over the Counter (OTC) markets
Exchange
- NYSE; ASE is electronic exchange
- Central trading location
- Only members (brokers) can use the exchange
Over the Counter Markets
- No central trading location
- Transactions are done over telephone or electronic trading platforms
Public and Private
- Public financial markets where securities are traded on an exchange
- Private sale of a security directly to an investor
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TYPES OF EQUITY SECURITIES
Ordinary Shares
- Ordinary shares represent a basic ownership claim in a company
- One of the owner’s rights is to vote on all important matters that affect life of
company, such as vote to elect board of directors, capital budget, or proposed
merger or acquisition
- Owners of ordinary shares are not guaranteed any dividend payments; have lowest
priority claim on company’s assets in event of insolvency. They have residual claim
on assets after paying out all creditors (debtholders) and preference shareholders
- Legally, ordinary shareholders enjoy limited liability
Preference Shares
- Preference shares also represent ownership interest in company, but gets
preferential treatment over ordinary shares in certain matters
- Preference share dividend payments are company’s fixed obligations, similar to
interest payments on corporate bonds
- Dividend payments are paid with after-tax dollars subject to taxation
- Preference share owners are given priority over ordinary share owners in event of
insolvency or liquidation
- Owners have no voting privileges
DIVIDENDS
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Document Summary

Where new security is created and sold for the first time. In an initial public offering (ipo), a company"s shares are listed on a stock exchange for the first time, the issue of new shares is a primary market transaction. Where owners of outstanding security can resell from current investors to new investors. Equity securities are a company"s certificates of ownership. Outstanding shares of a company are bought and sold among investors. Types: direct search markets (buyer and seller actively search for each other, broker markets, dealer markets, auction markets. Brokers bring buyers and sellers together to earn a fee, called a commission. Dealers make markets for assets (like car dealers) and provide greater liquidity by holding inventories of securities, which they own, then buying (bid) and selling (ask) from inventory to earn profit based on the price difference (spread). In an auction market, buyers and sellers confront each other directly and bargain over a price.

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