MAS105 Lecture Notes - Lecture 1: Oligopoly, Pauline Hanson, Dependent And Independent Variables
22 Aug 2018
School
Course
Professor
MAS105
11 of 50
Session 2 - 2016
Week 4
Lecture 1
Global Media Flows
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This week we examine the contested word "globalisation" and its relations to the media. We hear
it all the time, but what exactly is it?
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Perhaps the fact that its meaning is contested is appropriate — perhaps it’s not just that the
meaning of the word “globalisation” itself is contested, but that the cultural, social and economic
processes it describes are fundamentally about contestation — about friction, disjuncture,
contradiction, difference.
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McChesney introduces a critical approach to the ideas of globalisation, while Appadurai proposes
a valuable way of thinking about global media flows.
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Talking about key questions — how do we manage the media and how is media managed? What
shaped how media is organised? What is the relationship between media and government?
Should we be trying to regulate media and how does that happen?
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McChesney — Marxist view, economic
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Overview
• Recap: media change
• Defining globalisation
• Globalisation or Neoliberalism? — the movement of media across the globe, development of
MNCs (media imperialism)
• Diverse media flows
• Appadurai’s scapes
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Last week
• Technological determinism
• Complicating invention
• Social shaping of technologies
• Change is not linear!
• What does the return of the polaroid camera tell us?
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Questions to think about
• How did media flows become global?
• How important is economics in this process? — big distinction between Appadurai and
McChesney
• How do global media flows shape identities and politics? — media is a player in politics
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Defining Globalisation
• John McGrew:
“Nowadays, goods, capital, people, knowledge, images, crime, pollutants, drugs, fashions
and beliefs all readily flow across territorial boundaries. Transnational networks, social
movements and relationships are extensive in virtually all areas.”
• Does money flow in the same direction as drugs etc?
Document Summary
Lecture 1: this week we examine the contested word globalisation and its relations to the media. Should we be trying to regulate media and how does that happen: mcchesney marxist view, economic. The movement of media across the globe, development of. Mncs (media imperialism: diverse media ows, appadurai"s scapes. Nowadays, goods, capital, people, knowledge, images, crime, pollutants, drugs, fashions and beliefs all readily ow across territorial boundaries. The diversity of things mentioned tells you how complicated globalisation is. Neoliberalism: the notion of globalisation as it is commonly used is misleading and ideologically loaded. Neoliberalism: an economic and political philosophy, the set of national and international policies that call for business domination of all social practices . The media system gives to people what they want if the dumb morons want these shows, the media bosses will give them these shows". But this argument is deeply awed and self-serving.
