PHL137 Lecture Notes - Lecture 1: Euphemism, Collateral Damage, Convenience Food

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24 Aug 2018
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Week 8: the power of language and rhetoric 1: language and emotion. Under what circumstances should you be convinced to accept an argument"s conclusion. For a deductive argument, we know the conclusion is true if the premises are true and the inferences valid. In general, our evaluation of an argument - and our decision about whether to accept the conclusion on the basis of that argument) should depend on: But there factors that are relevant to the logical or rational strength of an argument, but there aren"t the only factors that can make an argument persuasive. Rational core of an argument: the premises and the inferences. Rhetorical devices: the elements of an argument text which are supposed to convince you of the conclusion, but which are distinct from the rational core (uses of language, tone, etc) The persuasiveness of an argument may depend on: The persuasive or rhetorical devices in its presentation.

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