CULS20015 Lecture Notes - Lecture 7: 1997 Asian Financial Crisis, Korean Wave, Foxtrot
15 Jun 2018
School
Department
Course
Professor
Lecture 7: gender and cultural hybridity in contemporary k pop
Post war period
• Increasing american infl on south korean culture
• Due to american occupation in south korea
• Trot -borrowed from 'foxtrot' = western music with korean pansori-style vocals
Hallyu - the korean wave
• Incl. computer games, tv shoes, pop music, fashion, cosmetics, pop films
• Tide of south korean pop culture that gained popularity throughout east and SE asia from late
1990s
Why are korean products so popular?
• Asian financial crisis -> gave them an advantage when korean currency collapsed -> developed
local cultural products
• Licensing, distribution costs v cheap
• Import to export shift
• Reflect confucian values -> popular amongst other confusion cultures + conservative cultures
• Evoked pan-asian middle class consumer lifestyle that transcends national borders
• Korean products designed w export in mind -> deliberate globalisation
The k in k pop
• Kaleidoscopic
• Keyboard / keypad
• Kidult -> nostalgia
o Rise of aunt and uncle fans who nurture their idols
o Nostalgia of 1980s pop culture in america
• Korporate
o Focus of the band as a product -> solo performers not as important
• Korean
o K pop as soft power
o Mediation for the american consumer
Cultural homogenization
• Globalisation produces a reduction in cultural differences
• Cultural hybridity - producing more cultural differences through process of hybridity
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Lecture 7: gender and cultural hybridity in contemporary k pop. Increasing american infl on south korean culture: due to american occupation in south korea, trot -borrowed from "foxtrot" = western music with korean pansori-style vocals. Incl. computer games, tv shoes, pop music, fashion, cosmetics, pop films: tide of south korean pop culture that gained popularity throughout east and se asia from late. Why are korean products so popular: asian financial crisis -> gave them an advantage when korean currency collapsed -> developed local cultural products. Import to export shift: reflect confucian values -> popular amongst other confusion cultures + conservative cultures, evoked pan-asian middle class consumer lifestyle that transcends national borders, korean products designed w export in mind -> deliberate globalisation.
