POLS20011 Lecture Notes - Lecture 4: Sheila Jeffreys, Misogyny

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An acknowledgement that fashion and beauty practices produce gendered identities. That masculinity and femininity don"t really make sense if we don"t discuss fashion and beauty (i. e. if we don"t discuss appearance) That modern feminism is invariably a discussion about visibility in all is form (visibility is inextricably linked to appearance) That our media-saturated society makes it impossible to avoid high-level exposure to the key delivery mechanism of the fashion. beauty industry: media. That our (compatibility) media savvy society makes it impossible for us to ignore what"s going on. The first wave feminists (19th century) contributed only modestly to the question of feminism and fashion. It was the first wave feminists who challenged the notion that pants, for example, should only be worn by men. It was during this time firl children first started to wear overalls and rompers as play clothes. Fashion and make up has been central to feminism since the 2nd wave of feminism (1960s-980s)

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