MKC2500 Lecture Notes - Lecture 18: Null Hypothesis, Shampoo, Total Variation

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ETC2500 Notes
Conducting One-Way ANOVA
1. Identify the dependent and independent variables
Must have a dependent variable (preference for a shampoo) that is metric
(measured using an interval or ratio scale) and one or more independent
variables
The independent variables must be categorical (nonmetric) – age and
income categories
2. Decompose the total variation
In one-way ANOVA, separation of the variation observed in the dependent
variable into the variation due to the independent variables plus the
variation due to error
This variation is measured by the sums of squares corrected for the mean
(SS)
Between variation: amount of variation between group sample means
Within variation: (leftover) variation within each group
SSy = SSbetween + SSwithin
SSy = SSx + SSerror
3. Measure the effects
The effects of X and Y are measured by SSx
As SSx is related to the variation in the means of the categories of X
4. Test significance
The interest lies in testing the null hypothesis that the category means are
equal in the population
5. Interpret the results
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