AMB319 Lecture Notes - Lecture 1: Media Planning, Media Consumption, The Courier-Mail
9 Aug 2018
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Who they are (demographics), what they think (psychographics), and how they use each media (media imperatives: by understanding the product. Who their competitors are and what market they are working in. Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. Media is the collective term used for the method of carrying messages. Media exist primarily to deliver message content - entertainment, information and advertisements, to a vast audience. Media should be thought of as both carriers and delivery systems: about getting the right message to the right people at the right time at the right cost. Australian market split into multiple markets: 5 metro markets (main capital cities, 4 major regional markets. Several smaller sub markets including tasmania, regional wa, regional sa, nt: only a few media/mediums can achieve national coverage (in one buy)
