AYB114 Lecture Notes - Lecture 2: Austrade, Podcast, American Express
AYB114 Lecture 2
Digital Information Era
Technology’s equivalent of the industrial revolution
1980s - analog era
oNow obsolete
2000s - digital era
oSize and availability of data storage has increased significantly
The Rise of the Digital Era
In 2010 corporate users sent an average of 110 emails per day, this has tripled in the
last 8 years
Youtube has over 100 million views per day
How can we filter all the information to find what we actually want?
oMajor companies (e.g. google, apple) develop filters that learn what we are
interested in to tailor advertising
Target age groups, gender, where they are living, etc.
Need to understand how customers want to receive data
Multiple back-ups are essential for big companies in case something happens
E-Business
E-commerce is a part of e-business
oOnly covers online transactions
oE-business covers the whole lot
E-business covers e-commerce as well as all other interactions that the business
has:
oBusiness partners
oSuppliers
oCustomers
Austrade is the government entity that helps Australian businesses expand overseas,
both physically and digitally
oConsider e-business benefits to be:
24 hour access for customers
Improved ease of customer ordering
Reduces admin tasks (invoices)
Risks:
oDenial of service attack
A whole heap of computers infected with a virus, then the hacker uses
the virus to all go to one website at the same time to make it
inaccessible to regular customers
oHacking
oStorage of credit card data
oPrivacy
oFast changing technology
oAvailability of skilled employees
oChanges in government legislation
oIntegration with current systems
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
2000s - digital era: size and availability of data storage has increased significantly. In 2010 corporate users sent an average of 110 emails per day, this has tripled in the last 8 years. Youtube has over 100 million views per day. How can we filter all the information to find what we actually want: major companies (e. g. google, apple) develop filters that learn what we are interested in to tailor advertising. Target age groups, gender, where they are living, etc. Need to understand how customers want to receive data. Multiple back-ups are essential for big companies in case something happens. E-commerce is a part of e-business: only covers online transactions, e-business covers the whole lot. E-business covers e-commerce as well as all other interactions that the business has: business partners, suppliers, customers. Austrade is the government entity that helps australian businesses expand overseas, both physically and digitally: consider e-business benefits to be:
