KCB103 Lecture Notes - Lecture 2: Pathos
KCB103- Week 2 Lecture
Invention-
Translate ideas into a message to invite the audience to see our reality
Inartistic Proofs- survey, polls, testimonies, statistics, facts and data
Artistic Proofs- created in the audience by the speaker. These proofs rely on
Speak with authority in a likeable manner
Initial credibility- Derived Credibility- Terminal credibility
Ethos, Pathos & Lothos
Arrangement
Six parts of oration
1. Exordium
Catch Attention
2. Narration
Set forth the facts of the case
3. Division of partition of argument
Set forth points of agreement and contentions
4. Proof
Set forth oen argument
5. Refutation
Refute opposing argument
6.
Style- choice of language, important for persuasive
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