KCB103 Lecture Notes - Lecture 4: Deductive Reasoning, Pathos
KCB103- Lecture- Week 4
-why are they listening to you?
-whats in it for them?
1. Strategic Planning
2. Message
3. Vocal style
4. Visual style
What can you talk about?!
Context- small business conference
Purpose- persuade small business operators to invest in a good website
Speaker- web designer
Audience- small business operators
Extemporaneous speaking- well planned
Pathos, Ethos
Logos (Message)
Syllogism
What is an argument?!
Reasoning
Claim
Evidence
Types of claims:
Fact- attempt to establish that something is or is not the case
Value- attempt to establish the overall worth, merit, or importance of something
Policy- attempt to establish, reinforce or change a course of action
Reasoning
deductive- reasoning from a general condition to a specific case
inductive- supporting a claim with specific cases
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