COM10007 Lecture Notes - Lecture 7: Thesis Statement
Research and Reports
What is research?
• Generally means the creation of new research (academia)
• A careful hunting for facts or truth about a subject
Structured Research
• Formal research is a structured inquiry
• Can be simple (quantitative-comparing recorded practices)
• Complex (cross-referencing data and/or formulating qualitative measurement against rubrics)
Professional Communication Research
• Key focus is audience – the more you know about an audience, the better your message design
and delivery would be
Professional research terms
• Primary data- data you gather yourself
• Secondary data – something that already exists
• Empirical data – real world, often human subject matter
• Quantitative research – how many
• Qualitative research – opinions and values
• Reliability- same result on repeated trials
• Validity – designed to measure exactly
• Thesis statement – single with topic and point-of-view
• Hypothesis – predicted results
Evaluating what you find on the net
1. Authorship
• Is an author or source clearly indicated? Can they be contacted?
• Look at the address – does it contain edu or gov?
2. Accuracy
• Is here documentation to indicate the source of the information?
• Is there a bibliography or links to other useful sites?
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Document Summary
What is research: generally means the creation of new research (academia, a careful hunting for facts or truth about a subject. Structured research: formal research is a structured inquiry, can be simple (quantitative-comparing recorded practices, complex (cross-referencing data and/or formulating qualitative measurement against rubrics) Professional communication research: key focus is audience the more you know about an audience, the better your message design and delivery would be. Evaluating what you find on the net: authorship. Look at the address does it contain edu or gov: accuracy. Is it a from that"s useable: efficiency. If your not sure, the cross check the data. Try to find three other sources that confirm it (or contradict it) Reports: reports are about providing a basis of action for making decisions, but, they can also be about accountability provide accurate objective and complete information. Qualities of effective reports: they are objective, based on observable phenomena, presented factually and logically.
