DCO10003 Lecture Notes - Lecture 3: Plastic Bottle
Document Summary
Goods that deal with a need rather than a want. Packages can assist in using the product contained. Tetra pa(cid:272)kagi(cid:374)g (cid:894)whi(cid:272)h has si(cid:374)(cid:272)e (cid:271)ee(cid:374) (cid:272)o(cid:373)pro(cid:373)ised si(cid:374)(cid:272)e it(cid:859)s i(cid:374)(cid:448)e(cid:374)tio(cid:374)(cid:895) One thing can ruin the recyclability of a package like the screw caps on tetra packs. Packaging design optimised to assist users with some disability. (not necessarily disabled) Optimised to prevent/restrict access to or to moderate access and the use of the contents. To limit/control/regulate/dissuade the use of the product if the product presents unfavourable risk. Cigarette packaging is the best example of this. Standardisation of packs so not to present as one more favourable than the other. Type /font upper and lowercase makes things look like a logo, so all uppercase is better. Tamper evidence/spoil evidencing/ shelf life e. g fish in a packet. Use the language and visceral language of context and familiarity. E. g extra chewing gum packages itself in both a flat pack and in a pharmaceutical type bottle.
