ARTS1091 Lecture Notes - Lecture 7: Agenda-Setting Theory, Public Opinion Quarterly, Paul Lazarsfeld

• School: UNSW, UNSW Sydney
• Department: Disciplinary and Interdisciplinary Humanities
• Course: ARTS1091
• Professor: Collin Chua

Document Summary

Framing and the media: framing draws on the 4 main media studies (audience, textual, political economy, etc, agenda setting (older approach) Agenda setting theory: beginnings: maxwell mccombs and donalds shaws. Developed in their chapel hill study (1968) In 1972, they published their research in public opinion quarterly. Chapel hill study: conducted a content analysis of both press and tv newscasts. Issue salience (what the public thought to be the most important issues of the day) was being shaped by the mass media/ media coverage: the media perform an agenda setting function. Set the agenda for the public, tell the public what is the more important issues. Not telling people what to think, but what to think about (the agenda setting has limits. What are the issues the media is reporting on: small lag in the issues getting out there on the media agenda. More qualified, sophisticated than the media effects model.