ECON1101 Lecture Notes - Lecture 3: Giffen Good, Demand Curve, Inferior Good

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Utility: this denotes the satisfaction that an individual derives from consuming a given good or taking a certain action. It is measured in utils per unit of time. Decreasing marginal utility implies that the utility from consuming an extra unit of a given good decreases with the number of units that have previously been consumed. The substitution effect captures the change in quantity demanded of a given good following a change in its relative price. The demand curve represents the relationship between the price of a product and the quantity demanded of this product. Horizontal interpretation of a demand curve start from a certain price and find the associated quantity. Vertical interpretation of demand curve start from a certain quantity and find the associated price. Consumer reservation price (i. e. willingness to pay) denotes the maximum amount of money an individual is willing to pay for a certain good or service.

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