MGNT201 Lecture Notes - Lecture 11: Transact, Role Theory, Role Conflict
Document Summary
Drivers of change: technology: the way companies communicate, the way they transact, globalisation: e. g. ebay and paypal, customer focus, political and legislative changes: laws are changing and businesses need to constantly cope. Social changes: e. g need for education with these changes e. g. gst: disasters, epidemics, terrorism: The drivers of change are many - too many to list. Lewin"s three step model: unfreezing, moving, refreezing. Rather than apply more force, he suggested to reduce the resisting forces to create change. Kotter: stages of effective change: create a sense of urgency: Fear of unknown: need for security, no felt need for change, vested interests threatened. Reactions to change: shock: feel threatened, denial, flight or fight, shut down. Productivity low, lack of action and commitment, attitudes become conservative: defensive retreat: feel anger, hold on to what we know. Productivity low (even counter productive - luddites): acknowledgement: we mourn but let go and understand.
