CMN104 Lecture Notes - Lecture 1: Risk Management, Final Grades, Understanding Media
Document Summary
This course examines the economic, cultural and social significance of media and communication industries in a contemporary, globalised media marketplace. The course introduces you to various ways of thinking about media, from the impact of ownership structures, content regulations and technological changes, to the challenges of convergence, audience engagement and participatory culture. You will engage with media texts, cultural theories and industrial contexts that will provide a strong foundation for your scholarship and professional practice in the media and communication industries. Course content: media ownership and regulation, analytical frameworks for media and communications, globalisation and internationalisation convergence, digitalisation cultural production industry perspectives. On successful completion of this course you should be able to: You will be assessed on the learning outcome in task/s: Completing these tasks successfully will contribute to you becoming: Identify the key approaches, the industries and the issues in contemporary media and communications. Analyse and explain change and continuity in media and communication industries.
