HEJ 231 Lecture Notes - Lecture 3: Gift Economy, Digital Economy, Web 2.0
3 Jul 2018
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Media cultures week 3: Youtube
Lessig:
- We need to be careful to ensure that media culture doesn’t persist and turn into
a read-only culture, in which the audience is passive
- Has been participatory, read and write culture
oCan digital technologies assist in re-establishing this participatory
culture
oUser-generated culture
- Main arguments around laws that restrict creativity
- Laws are not up-to-date with current culture
oCopyright
oCulture of remixing
- TED talk: Larry Lessig- Laws that choke creativity
o‘user-generated content’
ohow to ‘open it up for businesses
oModern communication culture: read and write
oSousa’s fear is that we would loose this capacity from machines
Read only culture
Creativity was consumed but consumers not creating
oCreativity of the million been displaced
oLand as a property protected by law:
Trespassing law: presumes protects land below and upwards
Good system until planes came along
o1945 addressed this problem:
need permission
100 year old tradition
doctrine protecting land to the sky has no place in the modern
world
common sense
obefore the internet
broadcasting was the last new terrifying technology to emerge
music broadcasting: exclusive lisence on most popular content
demonstrated their control with high rates
1939: Broadcast music Inc.
democratic in art that it would include in repertoire
took public domain works and made arrangements of
them so they could give away for free to subscribers
broadcaster competition was enough to break
oDigital technology is the key to returning to read and write culture
oSpreading into businesses
Celebrating amateur culture
oCulture where people produce for the love of it not for the money
oKids produce this all the time
Remixing things, songs, to make them something different
oExamples:
Anime music videos
Takes anime and re-editing it to music
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