HEJ 231 Lecture Notes - Lecture 6: Intertextuality, Spreadability, Rebecca Black
3 Jul 2018
School
Department
Course
Professor
Media cultures week 6: Memes
Memes: snippets, short kinds of short cuts, material, referencing themes/texts
Parody
Generation of various imagery in which different in jokes are occurring
Minor subcultural communication
Becomes the short hand to show material
Some are mainstream
- culture creating media from mainstream popular works
- archive, gatekeeping space for meme generation
Idea channel: PDS
- Extension into commentary around popular culture
- Approach is much more determination
- Why are so many memes being generated?
- Different to readings belief
- Cultural events occur around us
- Entry points: cultural events
oLunar alliance
oOlympics
oThings generated that are arguably much more interesting than orginal
oMany people don’t know where they came from:
oNo information, context
oIn absence of these- is it an automated process
oSingularities:
Culture is able to create better culture than the original
People make culture
People who create behave in an automatic way
Why have people made these without any benefit
Why do so many people watch without knowing background
- Many people have first contact with piece of information through a meme
- Why are we looking at an increase of meme creation
- Less to do with similarity, moment of slef-aware artificial intelligence
oHow do audiences matter and how do they generate meaning from this
- Getting us aware about the traffic that occurs around cultural material these
days which is increasingly meme based
- Technological determinist
oSlightly incorrect
- Engagement of the readings:
oWhat is the level of meme creation signifying to us
o2008-2012 Olympics differences?
oWhat literacy skills do we need to engage in them
oHow much agency is needed?
Role of memes:
- why do we share things
- how do we decide something is popular
- motivation of audiences:
onot technical determinism: not automated machine
oMy little pony gaining male consumer and engagers
- History of pony as a meme
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Memes: snippets, short kinds of short cuts, material, referencing themes/texts. Generation of various imagery in which different in jokes are occurring. Some are mainstream culture creating media from mainstream popular works archive, gatekeeping space for meme generation. Culture is able to create better culture than the original. People who create behave in an automatic way. Why have people made these without any benefit. Why do so many people watch without knowing background. Many people have first contact with piece of information through a meme. Why are we looking at an increase of meme creation. Less to do with similarity, moment of slef-aware artificial intelligence: how do audiences matter and how do they generate meaning from this. Getting us aware about the traffic that occurs around cultural material these days which is increasingly meme based. Motivation of audiences: how do we decide something is popular: not technical determinism: not automated machine, my little pony gaining male consumer and engagers.
