MKTG3310 Lecture Notes - Lecture 7: Internet Privacy, Scenario Planning
Document Summary
Lecture 7 notes: mcdonald"s adjust breakfast meals, e. g. Food and taste is different in different countries: new adaptations are used for food in different countries, e. g. Mcdonalds global company operating in lots of countries. Costa rica eggs, rice and beans: these might not seem so appealing in certain markets, e. g. So(cid:373)e (cid:272)ou(cid:374)t(cid:396)ies sell (cid:271)ee(cid:396) at m(cid:272)do(cid:374)ald"s (eu(cid:396)ope la(cid:272)ks li(cid:395)uo(cid:396) li(cid:272)e(cid:374)(cid:272)i(cid:374)g a(cid:374)d permits it in their mcdonalds"s: e. g. In china, really liked wafers, and oreos were popular as well. They decided to combine these two as a product. This product made history, and is the first product developed in the china market and expanded to other countries like canada. Chinese people loved oreos but some people could not afford a full pack of oreos. You cannot just change something in one market that is not aligned with your vision. Initiative fatigue: people having to make too many changes/too many new initiatives that they can"t keep track.
