MKTG3310 Lecture Notes - Lecture 11: Joint Venture, Strategic Alliance, Franchising
Document Summary
Week 11 logistical challenges avoiding price escalation and piracy. Distribution getting the product from the factory to the end user. Most important technological advancement today: containers to transport goods on ships gave ability to transfer product from and to any location. Internet accessibility of communication online shopping: more communication + more transport = global companies. Standardising everything to make sure a product is able to be shipped and be compatible with every system that is being used: can be directly customised with a specific manufacture customised for you own specific needs. Role of intermediaries: need intermediaries in order to distribute around the world. Coordinating demand with product availability & facilitating negotiation. Matching buyers with sellers + facilitating exchange between parties. Export intermediaries producer has little influence on final price. Licencing allowing someone in another country to manufacture the product on their own behalf.
