PHIL 1113 Lecture Notes - Lecture 8: Tim Wu, Noam Chomsky, Targeted Advertising
1 Apr 2018
School
Department
Course
Professor
Document Summary
To get you to buy something or do something is the point of this book. He defined net neutrality as the ability to alter internet access to websites and speeds based on the amount you pay. As adults, we are barely ever unreachable online. There"s an omnivorous, omnipotent, omnipresent version of advertising which is the web: stories are shorter, click-baited and have no idea of focus. Humanity has evolved to focusing for less than 3 minutes at a time because there might be something more interesting to look at. Attention harvesting is a business model where instead of selling a product, you gather an audience and sell them to advertisers. There was no need to constantly have to be plugged in. The 1st ad sported product was in the 1830"s: penny price newspapers. Targeted advertising is when you"re only interested in certain items when you want something - new car deals, new baby cribs, beer discounts.
