CANA 1F91 Lecture Notes - Lecture 12: Squaw

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The real effects of stereotypes: stereotypes as cultural mirrors. The effect of cultural contrasts (champlain: europeans and aboriginals needed each other to survive, this necessity breeds politeness. Birth of the negative stereotype: alcohol trade and the drunken indian , aboriginals were initially wary of alcohol, but eventually grew to enjoy it because of. There were many people that wanted to ban the use of alcohol in trade, but the money made from the fur trade outweighed the dangers of alcohol trade: white drunk vs. indian drunk. The stereotype of the savage indian made them even more terrifying for the. The influence of popular culture and the entertainment industry: travelling shows portrayed natives in a negative way that supported the stereotypes, buffalo bill"s wild west show, the claims and lies of authenticity. They promised real legitimate indians and aspects of their lives: these shows had a very powerful effect on public perception of the natives.

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