PSYC 2P30 Lecture Notes - Norns, Optical Illusion, Elaboration Likelihood Model
5 Apr 2013
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Document Summary
March 5 (contemporary) cognitive approaches to persuasion traditional approaches revealed much about when and how persuasion happens. Central and peripheral routes to persuasion chart on sakai. Iv 1: exposed ps to weak or strong arguments, advocating comprehensive exams. Iv 2: given 3 or 9 arguments that were either weak or strong: heuristic: more arguments means better arguments . Iv 3: low vs. high (i. e. affect you); personal relevance. Low relevance: processed heuristically processed number of arguments rather than quality of arguments. Weak argument, when added to strong ones, will weaken the case (reduce persuasion), especially when it"s personally relevant. Central route leads to more resistant to additional persuasion attempts. Central route leads to attitude behavioural link strengthened. I. e. , are cognitive misers when more relevant, or when cognitively busy. Tensions created when experiencing dissonance (inconsistency) between: a) beliefs/attitude, b) beliefs/attitudes vs. behaviours. Focal element: i smoke cigarettes: dissonant element: Smoothing is a healthy hazard: consonant element:
