PSYC 4P30 Lecture Notes - Lecture 8: Terror Management Theory, Mortality Salience, Media Culture

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Why are materialists unhappy? (cid:272)o(cid:374)te(cid:374)ts of goals do(cid:374)"t (cid:373)eet fu(cid:374)da(cid:373)e(cid:374)tal hu(cid:373)a(cid:374) (cid:374)eeds. Perhaps these goals are (cid:373)ore (cid:272)o(cid:374)trolled ((cid:862)(cid:455)ou ha(cid:448)e to (cid:373)ake a lot of (cid:373)o(cid:374)e(cid:455)(cid:863) parents) compensation for insecurity. * ppl think material items might remove their insecurities. * 12 billion dollars in advertising targeted at children. * norway & sweden ads targeted at children under 12 are banned. * ads for adults target insecurity, promise false well being. * more likely to adopt materialist values to fill void, fill insecurity. * ppl (cid:449)ho gre(cid:449) up i(cid:374) (cid:862)tough ti(cid:373)es(cid:863) more likely to be materialistic. * becker & terror management theory (actually came from psychodynamics originally) * biggest insecurity = recognizing our own mortality. * controlling nature is seen as a way to deal w/ this fear. * adopting a certain worldview to help (e. g. , spirituality, materialism) * a lot of ppl deal with mortality through art, leaving a legacy to create a sense of immortality.

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