SPMA 1P91 Lecture Notes - Lecture 21: Nfl Europe, Emerging Markets, Kontinental Hockey League

• School: Brock University
• Department: Sport Management
• Course: SPMA 1P91
• Professor: Nicholas Burton

Document Summary

From a north american perspective: (cid:862)i(cid:374)ter(cid:374)atio(cid:374)al sport(cid:863) (cid:894)through the (cid:1005)(cid:1013)(cid:1012)(cid:1004)s(cid:895) t(cid:455)pi(cid:272)all(cid:455) (cid:373)ea(cid:374)t a(cid:373)ateur athletes (cid:272)o(cid:373)peti(cid:374)g i(cid:374) events like the olympics. I(cid:373)pa(cid:272)t of i(cid:374)ter(cid:374)atio(cid:374)al sport, north a(cid:373)eri(cid:272)a(cid:374) i(cid:374)(cid:448)ol(cid:448)e(cid:373)e(cid:374)t, has (cid:271)ee(cid:374) profou(cid:374)d : early 1980s, ioc started a world-wide sponsorship program, and allowed the. Laooc to find sponsors for the 1984 games. Today billions are spent on olympic sponsorship: 1992 nba pros play in olympics for the first time. Exposure created nba fans (and new players) worldwide: 1998. Nhl pros play in olympics for first time. And at the major league level: between 1990 (nba) and 2007 (nfl), all four big leagues played their first regular seaso(cid:374) ga(cid:373)es o(cid:448)erseas , mid-1990s mlb signs asian players. Huge tv ratings/merchandise sales/sponsorship investments from asia: mid-1990s. Nfl creates nfl europe as a development (minor) league. It folded in 2007 developed few players and nfl lost ~ million a season on it: nhl/mlb see su(cid:272)(cid:272)ess of so(cid:272)(cid:272)er"s world cup.