TOUR 1P91 Lecture Notes - Lecture 2: Sustainable Tourism, Oligopoly, World Tourism Organization
23 Jan 2018
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***cohen"s model (1972)*** (look at image for more information) Seeks cultural and environmental differences, higher income groups, adventures and require very little in the way of tourism plant. Seeks familiar surroundings, lower income groups, unadventures and demand a high level of tourism plant. Needs that need to be met before other things can be met. Higher level motives include the lower level, you have to fulfill the bottom to get to the top. Decision making stimulus - response (middleton and clarke 2001: product inputs, communication travels, communication filters, motivation, purchase decisions, post-purchase and post-consumption feelings. Firms can not affect price or market entry. One firm has high degree over product and output. High ratio of fixed to variable costs. Fixed costs (hotel) are high while room rate (variable) can change. Large to sme (small to medium enterprises) 157 countries, over 400 affiliates (industry, education, tourism associations) Promotion and development of responsible sustainable tourism.
