ALDS 1001 Lecture Notes - Lecture 3: Typography, Social Actions, Visual Semiotics
Document Summary
Language, often, but doesn"t always take central role in interactions. Any way speech, wring, image, sound of conveying meaning. The interplay of multiple modes to transmit meaning. Social action: any action taken by an individual in a social setting within a social network (anything done in society) Social actor: agent or instigator of an action (person doing the thing in society) Cultural tools/ meditational means: tools and objects used by social actors to act (do things) in society. Have rules and regularities attached to them. On a continuum from concrete to abstract (language, have or don"t and use it do express), (walking, can carry meaning, shape identity, walking away, has rules and regularities) Mediated action: participation in society people doing things using meditational means or cultural tools, all actions is mediated. Semiotics: the study of signs, symbols and signification, the study of how meaning is created. Semiotic resources: resources people draw on to create interpersonal meaning.