BUSI 2101 Lecture 2: Session 2

• School: Carleton University
• Department: Business
• Course: BUSI 2101
• Professor: none

Document Summary

Is acquired through experience, education, training, etc. 3 kinds of learning problem solve, etc. Cognitive - to learn to know that - to recall, analyze, synthesize, Psychomotor - to learn know how - to learn a new skill, operate a machine, swim, drive a car, ride a bike, etc. Affective - to learn to like, fear, etc. This creates a conditioned response to an unconditional stimulus. Making you react in a specific way to something that didn"t make you react that way before. Using rewards to increase the likelihood of repeating the behaviour. Positive reinforcement - rewarding a behaviour with a favourable stimulus. Negative reinforcement - rewarding a behaviour with the removal of an aversive stimulus. Using punishment to decrease the likelihood of repeating the behaviour stimulus. Positive punishment - punishing a behaviour with an aversive. Negative punishment - punishing a behaviour with the removal of a favourable stimulus.