BUSI 2204 Lecture Notes - Lecture 1: Times New Roman

• School: Carleton University
• Department: Business
• Course: BUSI 2204
• Professor: Marzena Cedzynski

Document Summary

Due via culearn (no hardcopies) by 5 p. m. on 11 oct 2017 (news bite # 1) and 1 nov 2017 (news bite # 2) Every student is required to find a recent article or story about marketing in a newspaper or business magazine (published on or after august 1, 2017). You will produce a written report of 1 to 1. 5 pages in length (font size 12, arial or times new. 1 mark: key marketing concepts / terminologies. 1 mark highlight the keywords for ease of grading: key marketing issue(s) Implication(s) for marketers, consumers and/or public policy makers: total.