BUSI 2204 Lecture Notes - Lecture 9: Brand Awareness, Brand Equity, Stock Keeping Unit
19 Jun 2015
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Actual product (cid:0) these include brand name, product quality level, features/design and packaging. Type of products : speciality, shopping, unsought and convenience products. Speciality (cid:0) specialty products/services are products or services toward which customers show such a strong preference that they will expend considerable effort to search for the best suppliers e. g. luxury cars and designer apparels. Shopping (cid:0) hopping products/services are products or services, such as furniture, apparel, fragrances, appliances, and travel alternatives, for which consumers will spend a fair amount of time comparing alternatives. Convenience (cid:0) convenience products/services are those products or services for which the consumer is not willing to spend any effort to evaluate prior to purchase. They are frequently purchased commodity items, usually purchased with very little thought, such as common beverages, bread, or soap. Unsought (cid:0) unsought products/services are products consumers either do not normally think of buying or do not know about.
