BUSI 2601 Lecture Notes - Lecture 6: Forbes
14 Dec 2017
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Document Summary
The truth about content marketing and what brands need to know. The concept of content marketing has changed due to new resources and innovations. Marketing is constantly changing and managers must always be informed on the changes so they can provide to their consumers. Influence and co, believes brands must recognize a variety of factors when marketing content in order to be successful. Marketers use new content tools to apply to the marketing plan to give audiences an impactful message that trigger needs and wants, based on maslow"s hierarchy of. A customer"s purchasing power will support these needs and wants. A change in the marketing approach is challenging to adapt to because of new approaches and distribution channels. Most companies have content, but not all are creating an impact. When brands produce content it"s helpful, but not enough. Consumers are bombarded with advertising and the target market will respond if it is consistent in message, quantity and quality.
