CDNS 1000 Lecture Notes - Lecture 6: Nation Branding, Starbucks, Public Diplomacy

• School: Carleton University
• Department: Canadian Studies
• Course: CDNS 1000
• Professor: Richard Nimijean

Document Summary

Places remains important in a globalized world. National identity in the world, especially canada, is far from disappearing, more important than ever. Consumers will pay premium and be loyal to brands (starbucks, apple, sony, Emotional along with financial connection with brands related to trust. Brands often are given names to give a sense of high quality (matsui being. National government adopt practices of corporate branding in the (cid:883)(cid:891)(cid:891)(cid:882)"s. Brands can lead to stereotypes, some of which and be positive and give. To distinguish themselves in battle for foreign investment and skilled labor people some sense of the image of a country which they would otherwise not know anything about. Products may lead or trail national image but move with that image. Domestically, patriotism may not lead to increase purchases of products. The concept of nation branding describes nations intangible assets without any explicit links with a product. The power and appeal of a nations brand image, how people around the.