CHST 2503 Lecture Notes - Lecture 7: Disneyfication, Consumerism, Commodification

• School: Carleton University
• Department: Child Studies
• Course: CHST 2503
• Professor: Louise Edmonds

Document Summary

41% of boys play everyday but only 17% of girls. 73% of girls played kid role-playing games or arcade games. 88% of boys play action and adventure games or racing and flight. Males see computers as a game, females see them as a tool. 54% of boys play everyday, only 20% of girls. 79% of girls played arcade, music based or educational/puzzle type games. 97% of boys played shooter games or action and adventure games; 28% played sports games. The mouse that roared- globalization and the disneyfication of the world. Disney theme parks in florida, california, tokyo, hong kong and paris. All of the company"s major business segments- theme parks, television networks, movies, consumer products and digital media- posted double digit growth. Western domination of popular culture: the colonized mind". Mainly american domination of most popular culture. Children can recognize brands before they can read. Commodification of childhood- turning childhood into a marketing category for the purpose of profit.