COMS 3406 Lecture 5: Cultivation Theory
8 Feb 2017
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Variables: gender, race, ethnicity, occupation/income, religion, education, location (where you grew up rural vs urban), sexual orientation, age/time period, political stance (you and your family/surrounding people), family members/support group (or lack thereof), mental/physical disability, etc. Minorities were more likely to be portrayed as victims in media, which meant that if you were a minority audience member, you might perceive the world as more dangerous and violent than perhaps a white male. To democratize: giving more people (ideally all of them) more access to information. Face to face storytelling becomes romanticized as it decreases in popularity: storytelling originated in oral tradition (face to face interaction) Cumulative exposure can have long-lasting effects on world perception. Casting, social typing, and the fate" of different social types, can be expected to cultivate stable and widely-shared images of life and society. (1: who you watch tv with has an impact on how you take it in.
