COMS 4502 Lecture Notes - Lecture 3: Bounce Rate, Peter Mansbridge, The Huffington Post
29 Sep 2016
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Paid: google ad words, news websites targeting stories. Social: snapchat, twitter, facebook, instagram (fb and insta can also both be earned) Owned: websites like flickr, youtube channel, soundcloud, podcasts (some of this stuff falls under social) but also anything you own like graphics, design, hashtags, photos. As a writer, my goal is to practice the attributes of clarity in all that i write. Write clearly, short sentences, one idea per sentence, use one word instead of many, use short words, use strong verbs, use the active voice. Use the inverted pyramid style, but give people a reason to read on. Inverted pyramid style but give people a reason to read on. Break up long blocks of texts into chunks. Use sidebars, hyperlinks, graphics, timelines, bulleted lists, pull quotes. Bounce rate is when you get people to your website but then they bounce out instead of click more links. The first sentence is the most crucial, maximum 25 words.
